Reading golf gets an extra boost

Their aim is to get South Africans as active as possible through making all forms of sport as accessible and affordable as possible.

So says Steven Malan, sport leader at the Decathlon Megastore in Alberton. The store recently joined forces with Reading Country Club whereby they became the main sponsor of the monthly Mixed Open golf days at Reading.

“It’s an exciting venture for us,” says Steven. “Golf is a beautiful sport and in many cases, golfers are also keen outdoor type people and people interested in other sports as well,” says Steven. “Getting them into our store, allows us to showcase the variety of outdoor and sport equipment on our floors.”

The Decathlon Megastore in New Market Mall opened its doors in September 2017, becoming only the second Decathlon store in South Africa and the first Megastore in South Africa. The Greenstone store opened in June 2017 with a third store to open in November in Centurion.

“We are very grateful for this fantastic partnership,” says lady golf captain Shelley Daymond. “Our aim is also to get more and more people interested in the game of golf and if we can offer some great prizes in our social competitions, we are guaranteed to attract more players to our club.”

Decathlon is known for providing an environment of relaxed shopping, offering a wide variety of outdoor and sport equipment at affordable prices. “We want to ensure that even beginners in any sport feel comfortable to shop in our store,” explains Steven.

The Decathlon brand originated in France in 1981 and has since captured an approximate 75% of the sport retail market in Europe.

Lady golf captain, Shelley Daymond, here with Steven Malan, sport leader at the Decathlon Megastore in New Market.